Creating my own advertisement - inspiration

I was wondering for a long time what my advertisement should be about. However, I decided to take up a pleasant topic. So the decision fell on chocolate.

I started my work with research. The first ad I found seemed very simple to me. Its convention was very similar to the third advertisement. The milk poured over the chocolate to show that we are dealing with velvety milk chocolate. In addition, an inscription informing and at the same time provoking to buy, talking about the smoothness and creaminess of this chocolate. Everything is consistent and gives a nice effect. The second ad does not differ much from the convention of the other two. You can also see creamy chocolate and an inscription that makes it unique and encourages you to buy it. 

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We can find four elements in this advert. The first thing that catches the eye is a catchy text that is to encourage the customer to take an interest in this chocolate. Then in the center you can see the chocolate packaging and its logo. On the left side are two glasses of milk to let you know that the chocolate is milk and creamy. The milk is poured from them into the "sea of ​​chocolate" which is at the bottom. It is an extremely simple composition containing everything you need to encourage you to buy. 

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This advertisement is dominated by the brown color emphasizing that we are dealing with dark chocolate. At the top, there is a text advertising the uniqueness of the product. Below, and at the same time in the middle, there is a chocolate wrapper that is embedded in melted chocolate. There is also a brief description of the product underneath the packaging. And at the bottom we have the brand name with the note "pure" which may mean that this chocolate is sinless and worth trying. This advertisement tries to attract its consumers mainly through catchy texts. It is not complicated, but still effective.

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This is an example of an older advert. It is dominated by two colors: blue and white, which are pleasing to the eye. At the top, there is the name of the brand and the information that the advertisement concerns milk chocolate. The girl continues, taking three-quarters of the place. She is smiling and holding two glasses of milk, from which the milk is poured into a chocolate wrapper at the bottom. A bit higher there is also an inscription informing about the amount of milk per piece of chocolate. This is a very simple advert to show that this chocolate is tender, creamy and smooth.

In terms of content and layout, these advertisement are very similar. The logos can be seen on the chocolate bars, and the brand names are displayed at the bottom or top. They are also connected by the fact of placing a large and clear text. Overall, these adverts are not complicated, but effective in their simplicity.